Web Development Ecommerce Case Studies

If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.

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Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?

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• Better newsletter tracking
• Maintained best practices
• Improved communications with members

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• Online orders have increased over 500%
• Over a 350% increase in site Traffic
• 9,000 unique product pages indexed in Google

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So you’ve decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning. Going off building a web site half-cocked is a sure fire recipe for disaster.

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In the case of operating an online presence and the subsequent legal issues that follow, what you don’t know may very well hurt you. Operating in the virtual world entails the same - or potentially greater - legal risks as operating in the real world. These risks take many forms: copyright infringement, trademark infringement, copyright ownership, liability, breach of confidentiality, libel and slander, just to name a few.

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The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.

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• Revenue has doubled every quarter
• Website drives catalog readers to buy
• Blogging a sales success

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• Sales up 41% after 4 weeks
• #1 ranked on key products
• 10,000 new pages indexed

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Cybercrime, in all its facets - hacking, online fraud, security breaches, information theft, defacements, electronic espionage, and service interruption - seems to be at an all-time high. If the threat doesn’t seem real enough, peruse some of the thousands of defaced home pages immortalised at…

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